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All servicesAgency Accountingहिन्दी

Accounting for Agencies and Professional Services Firms

Agencies lose money on projects they think are profitable, because the cost of delivery is buried in a single salary line and nobody allocates it.

Monthly close delivery
CA-led team
50% upfront, 50% on delivery

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Transparent 3-tier pricing

Pick the speed and depth that matches your need. Same quality, same CA team — only the timeline changes.

starter

12,99916,999

Timeline: Monthly retainer

Monthly bookkeeping
Retainer and milestone revenue recognition
Monthly financials
Work in progress tracking
Pass-through cost treatment
Form 26AS reconciliation for Section 194J
Per-project and per-client profitability
Utilisation reporting
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standard

24,99932,999

Timeline: Monthly retainer

Monthly bookkeeping
Retainer and milestone revenue recognition
Monthly financials
Work in progress tracking
Pass-through cost treatment
GST returns
Form 26AS reconciliation for Section 194J
Per-project and per-client profitability

pro

49,99964,999

Timeline: Monthly retainer

Everything in Growth
Per-project profitability
Per-client profitability
Billable utilisation reporting
Monthly MIS with commentary
Principal versus agent position documented
Named CA on your file
Quarterly margin review call

Government fee — paid by you at actuals

No government fee applies to the bookkeeping. GST on your invoices and TDS deducted by your clients under Section 194J are statutory amounts settled with the department at actuals; what we do is make sure the credit for the TDS in Form 26AS reconciles to what your books show.

Every price above is a professional fee, excluding GST and government charges. 50% on delivery.

All fees and charges listed are indicative only and do not constitute a binding offer. Final amounts may vary depending on the volume of work and the complexity involved.

How it works

Onboarding

Set the revenue rules

Retainers recognised as delivered, milestones as met, and a documented position on whether pass-through costs run through revenue or as a recovery.

Monthly

Close with WIP

Delivered but unbilled work carried as an asset, so revenue and receivables are not understated by the work you have not invoiced yet.

Monthly

Allocate delivery cost

Costs pushed down to projects and clients, which is the only way to find out which of them actually earn.

Quarterly

Review the margins

Utilisation, project margin and client margin reviewed together, because the three answers only make sense side by side.

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Documents required

Client contracts, retainer agreements and statements of work
Invoices raised, including milestone schedules
Timesheets or a project time record, if you keep one
Contractor and freelancer invoices
Media, print, travel and other rebilled cost records
Form 26AS and the Annual Information Statement
Payroll register, for delivery cost allocation
Bank statements and payment gateway reports

Why CorporateWalla®?

Retainers are a liability first

Billed monthly in advance, recognised as delivered. An unused retainer balance is money you owe work against, not revenue you have earned.

WIP counted as an asset

Delivered but unbilled work belongs on the balance sheet. Agencies that ignore it understate both revenue and receivables, then wonder why the numbers feel wrong.

Pass-through costs decided deliberately

Whether media spend, print, contractor and travel run through revenue or as a recovery changes your reported turnover materially, and it changes your GST position. It should be a decision, not a default.

You find out which clients pay

Delivery cost allocated to projects and clients. Most agencies never do this and are genuinely surprised by the answer.

Utilisation, the metric that decides it

Billable versus non-billable time is what determines whether a services business works at all. We report it monthly rather than annually.

Section 194J credits reconciled

Your clients deduct TDS on professional fees. It appears in Form 26AS and must tie to your books, or the mismatch surfaces as a notice.

Frequently asked questions

As the service is delivered, not when billed. An unused retainer balance is a liability.

Agency Accounting in major cities

Pan-India coverage — we serve 13+ Tier-1 cities and growing

Ready to get started?

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