Agencies can manage retainers, project fees, client advances, media spends, freelancers, production vendors, software subscriptions and multiple client accounts at the same time. CorporateWalla can support advertising, media, digital marketing, branding, design and creative agencies with bookkeeping, client billing reconciliation, vendor accounting, project profitability, receivables and management MIS based on the agreed scope and available records.
Agency accounting covers revenue, client billing, project costs, vendor and freelancer payments, employee costs, software expenses, receivables, payables and other financial transactions. The appropriate accounting treatment can vary depending on whether the agency acts as principal or agent for a particular spend, how contracts are structured and which accounting framework applies. Therefore, client billings or media spends should not automatically be treated as the agency's revenue or expense without reviewing the underlying arrangement.
Depending on scope:
Possible areas include:
Possible areas include:
A reconciliation may compare:
Contract/SOW → Project or Retainer Billing → Invoice → Collection → Bank → Accounting Ledger
Potential differences include:
Revenue recognition should follow the applicable accounting framework and contractual facts. A client invoice is not automatically the same as cash collected or accounting revenue.
Agencies may operate under:
Accounting can track:
The appropriate revenue treatment depends on the contract and applicable accounting framework.
Management reporting can track profitability by:
Potential costs include:
Profitability analysis depends on the quality and consistency of project-cost allocation. For project-level cost tracking more broadly, see project accounting.
Agencies may incur or manage client-related media and third-party costs. Examples include:
Whether a cost is an agency expense, client-reimbursable amount or pass-through item depends on the contractual arrangement and accounting treatment. Not every client-related third-party payment should be recorded as the agency's own expense or revenue.
Agencies may work with:
Accounting may include:
Tax treatment depends on the nature of the engagement and applicable law.
Possible reports include:
Collection follow-up can be supported through reporting, but payment by clients cannot be guaranteed.
Possible MIS reports include:
| Report | Purpose |
|---|---|
| Client-wise P&L | Review account profitability |
| Project-wise P&L | Review project economics |
| Service-line revenue | Compare services |
| Retainer report | Review recurring contracts |
| Receivables ageing | Monitor collections |
| Vendor ageing | Monitor payables |
| Freelancer cost report | Review external costs |
| Utilisation/cost report | Analyse available operational data |
| Cash-flow report | Review liquidity |
| Budget vs Actual | Analyse variances |
Operational metrics such as billable hours, utilisation or campaign performance should be sourced from the relevant operational system and clearly defined.
Agencies may prepare budgets for:
Forecasts are planning tools and actual results can differ from estimates. See management accounting and budgeting and forecasting.
Potential systems may include:
Specific integrations and automated data flows must be technically confirmed before they are relied on.
Agencies may face:
A reconciliation difference should be investigated against source records rather than automatically treated as an accounting error.
Pricing may depend on:
Pick the speed and depth that matches your need. Same quality, same CA team — only the timeline changes.
Timeline: Per month
Timeline: Per month
Timeline: Per month
Government fee — paid by you at actuals
No government fee applies to the accounting work. GST, TDS and other statutory amounts are settled by the agency at actuals; tax reconciliation or compliance is scoped separately where required.
Every price above is a professional fee, excluding GST and government charges. 50% upfront, 50% on delivery.
Final pricing depends on the number of clients and projects, transaction volume, retainer complexity, number of vendors/freelancers, payroll size, bank accounts, reporting frequency and historical cleanup requirements. All fees and charges listed are indicative only and do not constitute a binding offer. Final amounts may vary depending on the volume of work and the complexity involved.
Identify retainers, projects, media spend, reimbursements and vendor structures.
Review contracts/SOWs, invoices, collections and client advances.
Maintain agreed revenue, vendor, payroll and operating-expense entries.
Match invoices and receipts with bank and collection records.
Match vendor, freelancer and other direct project costs.
Prepare ageing and outstanding reports.
Complete agreed bank, ledger and control-account reconciliations.
Prepare client, project, service-line and financial reports within the agreed scope.
Tell us your requirement, a CA will call you in 30 minutes.
Contracts, retainer and project billing, invoices, collections and the bank reconciled to the accounting ledger.
Client-wise and project-wise P&L where invoices, collections and costs can be mapped reliably.
Client-related third-party costs reviewed against the contract rather than automatically booked as agency revenue or expense.
Bills, payments, advances and outstanding balances for freelancers and production vendors tracked and reconciled.
From ₹2,199/month • Monthly
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From ₹4,499/month • Monthly
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From ₹2,199/month • Scope-based
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From ₹2,999/month • Monthly
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Custom quote • Scope-based
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From ₹2,499/month • Monthly
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From ₹2,499/month • Monthly
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