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CW · GURUGRAM

Ecommerce Accounting in Gurugram for Marketplace and D2C Sellers

Gurugram holds a disproportionate share of India's venture-funded D2C brands, and those brands share a distinctive cost structure: enormous performance marketing spend relative to revenue. That creates two accounting issues most generalist firms handle badly. Input tax credit on advertising has to be reconciled invoice by invoice through the Invoice Management System, and advertising bought from an overseas entity attracts GST under reverse charge, which the seller must pay in cash before claiming.

  • Monthly close delivered by the 10th
  • CA-led, named to your file, not a support queue
  • GST TCS and Section 393 TDS credits actually claimed
  • 50% upfront, 50% on delivery
CW · WHERE THE STOCK SITS

Where Gurugram sellers keep stock, and what it costs in registrations

Manesar, Farukhnagar, Bilaspur-Tauru, Pataudi Road and the Kundli-Manesar-Palwal corridor. Gurugram is also the state most commonly used as a fulfilment base by Delhi-registered sellers, who then need a Haryana GSTIN. Stock inside Haryana is added to an existing Haryana registration by REG-14 amendment. Stock crossing a state line needs a fresh GSTIN in that state, with its own monthly GSTR-1 and GSTR-3B filed whether or not anything sold from there that month.

CW · CATEGORY MIX

What Gurugram sellers actually sell

Beauty and personal care, apparel and athleisure, packaged and health food, pet care, home and kitchen, and a heavy concentration of subscription and replenishment D2C models headquartered along Golf Course Road and Udyog Vihar.

CW · THE PATTERN

The Gurugram pattern we see most

The reverse charge point deserves emphasis because it is expensive when missed. Advertising bought from Meta, Google or any other supplier billing from outside India is an import of service. GST is payable by the recipient under reverse charge, in cash, and only then claimed as input credit. It cannot be set off against existing credit at the payment stage. A Gurugram brand spending lakhs a month on overseas-billed advertising and treating those invoices as ordinary expenses is accumulating an unrecorded liability with interest running on it.

CW · PROFESSIONAL TAX

Professional tax position

Haryana does not levy professional tax. Gurugram employers have no PTEC, no PTRC and no professional tax deduction on salaries.

CW · EXPORTS

Exporting from Gurugram

Gurugram brands shipping to the Gulf and the United States should hold a Letter of Undertaking, and where receipts come in foreign currency, capture exchange differences at invoice date, receipt date and reporting date rather than converting at a single rate.

CW · WHAT IS INCLUDED

What is included

  • Settlement reconciliation for every marketplace you sell on, with sales booked gross and each fee split out
  • GSTR-1 and GSTR-3B filed monthly against reconciled figures, with GSTR-1A used for same-period corrections
  • TCS at 0.5 per cent accepted on the portal and the TDS and TCS Credit Received statement filed, so the credit reaches your cash ledger
  • Income tax TDS at 0.1 per cent under Section 393, payment code 1035, reconciled to Form 168
  • Multi-state GST handled where stock sits outside your home state, and REG-14 amendments where it sits inside it
  • Per-SKU and per-channel margin after commission, fulfilment and returns
CW · THE NUMBERS

The numbers that apply everywhere

One mechanism is worth getting right, because most published guidance does not. GST TCS is not input tax credit and it does not come through the ITC tables of GSTR-3B. The operator files GSTR-8 by the 10th, the figures appear in the TDS and TCS Credit Received statement on the portal, you accept each record, and the credit reaches your electronic cash ledger only when you file that statement. Acceptance alone does not move it. The statement carries no due date and no late fee, which is precisely why busy sellers drop it and why the money sits there unclaimed, sometimes for years.

ItemPosition for Tax Year 2026-27
GST TCS rate, Section 520.5 per cent of net taxable supplies, since 10 July 2024
TCS split0.25 per cent CGST plus 0.25 per cent SGST, or 0.5 per cent IGST
Where TCS credit landsElectronic cash ledger, only on filing TDS and TCS Credit Received
Income tax TDS on payouts0.1 per cent, since 1 October 2024
Governing TDS provisionSection 393(1), Table Sl. No. 8(v), Income-tax Act 2025, from 1 April 2026
TDS payment code1035, in the quarterly return which is now Form 140 in place of Form 26Q
TDS credit statementForm 168 for Tax Year 2026-27, Form 26AS for earlier years
Operator return and due dateGSTR-8, filed by the marketplace by the 10th
GSTR-3B outward liabilityAuto-populated and non-editable since the July 2025 tax period
GST rate slabsNil, 5, 18 and 40 per cent, since 22 September 2025
E-invoicing thresholdAggregate annual turnover above Rs 5 crore
Backlog limitA GSTR-3B cannot be filed more than three years after its due date
CW · OUR FEES

Fees

PlanFeeBuilt for
StarterRs 2,499 a monthOne marketplace, one GSTIN, up to 300 orders a month
GrowthRs 7,999 a monthUp to three channels and GSTINs, up to 1,500 orders
ScaleRs 19,999 a monthUnlimited channels and orders, multi-state, inventory-led
Settlement clean-upFrom Rs 9,999Prior periods rebuilt from settlement reports
Ecommerce books health checkRs 4,999Written report, credited against the first retainer

The retainer you need is decided by how many channels you sell on and how many GSTINs you hold, not by turnover. Order-volume caps apply on the lower tiers so the entry plan stays a real service rather than a loss-leader.

Every price above is a professional fee, excluding GST and government charges. 50% on delivery.

All fees and charges listed are indicative only and do not constitute a binding offer. Final amounts may vary depending on the volume of work and the complexity involved.

CW · FAQ

Ecommerce Accounting in Gurugram - questions we get

We spend heavily on Meta and Google ads. Is there a GST issue?

Yes, and it is commonly missed. Where the invoice is raised by an entity outside India, it is an import of service and GST applies under reverse charge. You pay that tax in cash, not by setting off existing credit, and claim it as input credit afterwards. Where the billing entity is Indian, ordinary input credit rules apply and the invoice has to be actioned in IMS to reach your GSTR-2B.

Is professional tax applicable in Gurugram?

No. Haryana does not levy professional tax, so there is no enrolment certificate, no employer registration and no salary deduction. The obligation follows the state where salary is earned, so a Gurugram company with an employee based in Bengaluru or Mumbai does pick it up for that person.

Can you produce the reporting our investors ask for each month?

Yes, from the Growth tier. Channel-wise contribution after commission, fulfilment and returns, blended and channel-level acquisition cost, per-SKU margin and inventory position, with written commentary. For a brand approaching a round, we would usually run the health check first so the historic numbers hold up before anyone starts reading them closely.

From Rs 2,499 a monthClosed by the 10thISO 27001 certified
CW · GURUGRAM

Get your Gurugram marketplace books reconciled

Tell us what you need and a real CA calls you back, with no scripts and no transfers. Call 72783 76654. Mon - Sat, 10:00 AM - 7:00 PM IST.

Reviewed by the CA and CS Team, CorporateWalla · Last updated 17 August 2026 · · Sources: GST portal, Income Tax Department, CBIC

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