Accounting, bookkeeping and reconciliation for Amazon, Flipkart, Shopify, D2C and marketplace businesses
E-commerce accounting is different from conventional bookkeeping. Your sales may happen on multiple marketplaces and your money may move through payment gateways, marketplace settlements, banks, logistics providers and refund channels before reaching your books. This can make it difficult to answer simple questions such as:
CorporateWalla provides e-commerce accounting services in Pune for Amazon sellers, Flipkart sellers, Shopify stores, D2C brands, marketplace businesses, online retailers and growing e-commerce companies.
E-commerce Accounting in Pune - From ₹2,499/month
Bookkeeping | Marketplace Reconciliation | Payment Gateway Reconciliation | Inventory | GST Accounting Support
CorporateWalla can help organise the accounting workflow across your e-commerce sales channels.
Depending on your business and selected scope, services can include:
The exact scope depends on the marketplaces, sales channels, transaction volume, inventory structure and accounting software used.
A conventional business may have a relatively simple flow:
Invoice → Customer Payment → Bank → Accounting
An e-commerce business can have a much more complicated transaction chain:
Customer Order → Marketplace / Website → Payment Collection → Marketplace Fees → Returns / Refunds → Settlement → Bank → Accounting
Each stage can generate separate financial records.
If these records are not reconciled, your accounting system may not accurately reflect your actual sales, fees, receivables or profitability.
Accounting support can cover the relationship between:
Amazon Orders → Amazon Fees → Returns → Settlement → Bank → Books
Possible accounting activities include:
For Flipkart sellers, accounting can similarly be structured around:
Direct-to-consumer businesses using Shopify may have transactions involving:
Accounting can be structured around the specific Shopify and payment workflow used by the business.
D2C businesses may sell through:
This can create multiple revenue and settlement streams that need to be reconciled.
If you sell across multiple platforms, accounting needs to bring different settlement reports into one financial reporting structure.
For example:
Amazon + Flipkart + Shopify + Payment Gateway + Bank → Accounting System
CorporateWalla can help establish the reconciliation process around these channels.
Marketplace reconciliation is one of the most important components of e-commerce accounting.
A basic reconciliation can compare:
Marketplace Sales against Marketplace Settlement
after considering applicable:
The objective is to identify differences rather than simply recording the amount received in the bank as sales.
Businesses accepting online payments may receive funds through payment gateways.
We can support reconciliation between:
Customer Payments → Payment Gateway → Settlement → Bank → Books
Possible differences include:
The exact reconciliation process depends on the payment gateway and reporting available.
Returns can significantly affect e-commerce accounting.
The workflow may involve:
Original Sale → Return → Refund → Inventory Adjustment → Accounting Adjustment
CorporateWalla can structure accounting around the available marketplace, website and inventory data.
For product businesses, revenue alone does not determine profitability.
You also need visibility into:
We can support inventory accounting within the agreed accounting system and available data.
For businesses requiring physical verification of stock, our stock audit service can be separately considered.
Marketplace businesses can have several types of deductions and expenses.
Depending on the platform and business model, these may include:
Proper classification can help management understand the difference between:
Gross Sales and Net Revenue and ultimately: Gross Profit / Contribution
E-commerce transactions can involve multiple tax-related considerations.
CorporateWalla can support accounting processes relating to:
GST return filing can be separately scoped.
Businesses should obtain tax advice based on their specific e-commerce model and current applicable rules.
Depending on the transaction structure and applicable law, e-commerce businesses may have tax deducted or collected through relevant platforms.
Accounting support can include reconciliation of applicable tax-related entries with the underlying marketplace or financial records.
The exact treatment depends on the business model and current tax provisions.
Suitable for smaller e-commerce businesses with relatively straightforward transaction volumes.
Includes
Suitable for growing marketplace and D2C businesses.
Includes everything in Starter, plus:
Suitable for higher-volume e-commerce businesses with multiple channels.
Includes everything in Growth, plus:
Final pricing depends on order volume, marketplaces, payment gateways, inventory complexity, number of entities and reporting requirements.
We identify:
We review how each platform reports:
The various transaction streams are mapped into the accounting system.
The agreed transactions are recorded in the accounting system.
Marketplace and payment gateway reports are compared against accounting records and bank settlements.
Where inventory accounting is included, stock records are compared with the available accounting data.
The agreed monthly accounting and reconciliation activities are completed.
Management receives the agreed:
If your e-commerce business uses Tally Prime, CorporateWalla can work within the existing accounting environment where appropriate.
Support may include:
For businesses using Zoho Books, we can structure the accounting and reconciliation workflow around:
Shopify businesses often need to connect:
Shopify Orders → Payment Gateway → Refunds → Settlement → Bank → Zoho Books / Tally
CorporateWalla can help establish the accounting and reconciliation process around the systems used by your business.
If your business sells through multiple marketplaces, we can structure reporting around each sales channel.
For example:
| Channel | Key Accounting Information |
|---|---|
| Amazon | Sales, fees, returns, settlements |
| Flipkart | Sales, fees, returns, settlements |
| Shopify | Orders, payments, refunds |
| Payment Gateway | Collections, fees, settlements |
| Bank | Actual cash receipts |
The precise reports and reconciliation methodology depend on the platform.
Sales revenue alone does not show actual profitability.
A useful e-commerce management report can analyse:
Sales − Returns / Refunds = Net Revenue
Then consider:
COGS + Marketplace Fees + Payment Gateway Fees + Shipping / Fulfilment + Advertising + Other Operating Costs = Business Profitability
The exact calculation should be designed according to the business's accounting structure and reporting objectives.
Growing e-commerce businesses may need more than monthly financial statements.
MIS can include:
MIS Reporting - From ₹7,999/month
Pune's startup ecosystem includes technology businesses, D2C brands and online businesses that may scale rapidly.
As sales volume grows, accounting often needs to evolve from:
Basic Bookkeeping → Marketplace Reconciliation → Inventory Accounting → Monthly Financial Statements → MIS → Financial Planning
CorporateWalla can scale the accounting scope as the business grows.
Businesses that manufacture and sell products online may need accounting across both:
Manufacturing and E-commerce
This can involve:
For these businesses, an integrated manufacturing and e-commerce accounting workflow may be more appropriate.
Small and medium-sized e-commerce businesses often face a choice between:
Hiring an Internal Accountant or Outsourcing Accounting
Outsourcing can provide recurring bookkeeping and reconciliation without requiring the business to immediately build a larger finance team.
Outsourcing may be worth considering when:
Multiple settlement reports make accounting more difficult.
Manual reconciliation becomes time-consuming.
A structured reconciliation process can identify differences.
Management reporting can bring together sales, COGS and relevant operating costs.
Returns and refunds can be incorporated into the accounting workflow.
Inventory accounting can be added to the engagement.
A standard reconciliation process can help integrate additional sales channels.
Settlement reconciliation can identify fees, returns, adjustments and timing differences.
Marketplace accounting may require more detailed treatment than simply recording the settlement amount as revenue.
Marketplace receivables and settlement reconciliation can provide better visibility.
Returns and refunds can be incorporated into the accounting workflow.
Inventory records can be reviewed and reconciled where appropriate data is available.
MIS can combine revenue, COGS and relevant e-commerce costs.
Multi-marketplace reconciliation can be included within an appropriate package.
Accounting can be structured across both direct and marketplace channels.
Payment gateway reconciliation can be included in the accounting scope.
CorporateWalla can provide a Virtual Accountant for broader ongoing accounting support.
The accounting process is designed around marketplace, payment and settlement transactions.
We focus on connecting sales, settlements, fees and bank receipts within the agreed scope.
Product businesses can incorporate inventory accounting into the engagement.
Accounting can be structured around marketplaces, websites and payment gateways.
Support for Tally Prime, Zoho Books and suitable existing accounting systems.
Start with bookkeeping and expand into MIS, Virtual Accountant or Virtual CFO support.
Professional accounting support for growing e-commerce businesses.
Our e-commerce accounting service is available to businesses across Pune and surrounding areas, including:
The service is primarily delivered remotely. Location references indicate service coverage and do not imply a physical CorporateWalla office at each location.
Whether you sell through Amazon, Flipkart, Shopify, your own website or multiple channels, your accounting needs to connect the entire transaction cycle.
Orders → Sales → Fees → Returns → Settlements → Bank → Accounting → Reporting
CorporateWalla can help establish and maintain that accounting workflow.
E-commerce Accounting Services in Pune - From ₹2,499/month
E-commerce accounting is the process of recording, reconciling and reporting financial transactions arising from online sales, marketplaces, payment gateways, inventory, returns, refunds and related expenses.
CorporateWalla's e-commerce accounting services start from ₹2,499/month.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes.
Yes, subject to the available inventory records and agreed scope.
Yes.
Yes. Multi-marketplace accounting can be scoped according to transaction volume and reporting requirements.
Yes. GST-related accounting and reconciliation support can be included.
GST return filing can be separately scoped.
Where applicable, relevant tax-related accounting and reconciliation can be included based on the business structure and current requirements.
Yes.
Yes.
Yes. Tally → Zoho Migration - From ₹9,999
Yes.
Yes.
Product-level profitability reporting can be considered where reliable sales, inventory and cost data is available.
Yes, where inventory data and the required source records are available.
Yes.
Yes. CorporateWalla provides remote accounting services across India.
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Reviewed by CA & CS Team - CorporateWalla · Last Updated 15 September 2026 ·
Canonical: https://corporatewalla.com/pune/ecommerce-accounting
